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Creative Director focusing on audience engagementbrand,
& multi-platform


This is me

I am the Creative Director of Audience Engagement at Rogers Sports & Media/Sportsnet, Canada's #1 sports broadcaster. In my role, I conceptualize and produce audience engagement initiatives and multi-platform campaigns from ideation to final execution.

Creative Director  Producer 
Content  Writer Director

 Branding  Social Media

Content Strategy    Audience Engagement  Promotions 

Innovative Storytelling


I create campaigns and content that engage fans with original ideas and new experiences.

I'm the Creative Director of Audience Engagement at Rogers Sports and Media. Formerly, I was a promo producer and campaign lead on the NHL on Sportsnet and United by Sport portfolio. This includes developing concepts, content strategy, scripts, production planning and execution of national and regional campaigns across TV, social, digital, OOH and radio. Constantly seeking to push the best ideas forward, I've also "worked off the side of my table" to spearhead some of our team's best initiatives including The SN Hockey Predictor, Matt Dumba's Ultimate Cup Commercial - a 60sec animation piece, and long format promotional content like the Stanley Cup Playoffs "Unpredictable" tease and the Champions of Rec League Cup. I'm always on the lookout for new technology, new engagements and new story-telling techniques that give the fans a unique experience. 

I am educated in Visual Arts and hold a Masters degree in Media Studies and a Masters of Fine Arts degree in Documentary Media. I'm a husband and father of two and with little time I have to spare, I make videos with Duplo for my kids and I co-host a podcast called Running Scared where we review horror films and make motivational horror audio narratives for jogging - we call them jogcasts.


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