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Creative Director focusing on innovative audience engagement, brand,
& multi-platform


This is me

I am a Creative Director and Producer. I conceptualize and produce audience engagement initiatives, advertising and promotional campaigns with traditional media and new technologies from ideation to final execution.

Creative Director  Producer 
Content  Writer Director

 Branding  Social Media

Content Strategy    Audience Engagement  Promotions 

Innovative Storytelling Augmented Reality


I create campaigns and content that engage fans with original ideas and new experiences.

I'm a Creative Director and promo producer who has lead campaigns for the NHL on Sportsnet as well as other major sports properties. Developing concepts, content strategy, scripts, production planning and execution of national and regional campaigns across TV, social, digital, OOH and radio, I am constantly seeking to push the best ideas forward. I've produced animation, games, Mobile AR experiences and OoH branded experiences.  I'm always on the lookout for new technology, new engagements and new story-telling techniques that give the fans a unique experience. 

I am educated in Visual Arts and hold a Masters degree in Media Studies and a Masters of Fine Arts degree in Documentary Media. I'm a husband and father of two and with little time I have to spare, I make videos with Duplo for my kids and I co-host a podcast called Running Scared where we review horror films and make motivational horror audio narratives for jogging - we call them jogcasts.


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