CV

A tenacious creative who gets genuinely excited by new ideas, impressive fan engagements and spine tingling promotions - I am a self-driven, award winning, Producer who pushes at the boundaries of any given sandbox. As Creative Director of Audience Engagement, I managed a team of innovative thinkers who constantly pitch and prototype new audience engagement tools and experiences. As Promo Producer and Creative Lead on the NHL on Sportsnet portfolio, I worked with a dynamic team to develop season-long campaigns from concept to final delivery across social, digital, TV, OOH and radio. That means pitching ideas, writing copy, directing shoots, interviewing athletes, supervising editors, sound designers and graphic designers and planning our content strategy across platforms. 

 

I have a background in visual arts and documentary and have done graduate level research on the intersections between technology, identity and social interaction. That's an artspeak way of saying: I think outside the box and I love to play with technologies that deliver surprise-and-delights or alter our social behaviour - especially when it comes to fandom and sports. How do we excite fans? What unique spaces can we interact with them? How do we build brand loyalty? What stories can we tell that they haven't heard before? How can we help athletes to tell their stories? What unique approach can we take to realize those stories? These are the questions that guide my work.

​

​