A tenacious creative who gets genuinely excited by new ideas, impressive fan engagements and spine tingling promotions - I am a self-driven, award winning, Producer who pushes at the boundaries of any given sandbox. In my new role as Creative Director of Audience Engagement, I manage a team of innovative thinkers who constantly pitch and prototype new audience engagement tools and experiences. As Promo Producer and Creative Lead on the NHL on Sportsnet portfolio, I worked with a dynamic team to develop season-long campaigns from concept to final delivery across social, digital, TV, OOH and radio. That means pitching ideas, writing copy, directing shoots, interviewing athletes, supervising editors, sound designers and graphic designers and planning our content strategy across platforms.
I have a background in visual arts and documentary and have done graduate level research on the intersections between technology, identity and social interaction. That's an artspeak way of saying: I think outside the box and I love to play with technologies that deliver surprise-and-delights or alter our social behaviour - especially when it comes to fandom and sports. How do we excite fans? What unique spaces can we interact with them? How do we build brand loyalty? What stories can we tell that they haven't heard before? How can we help athletes to tell their stories? What unique approach can we take to realize those stories? These are the questions that guide my work.
Promotions Writing Content Strategy Branding Social Media Fan Engagement Story-telling Leading Creative Story boarding Research Public Speaking
Creative Director - Audience Engagement, Rogers Sports & Media / Sportsnet
Lead a small team of innovators to explore and prototype new audience engagement tools.
Producer, Rogers Sports & Media / Sportsnet
Promo Producer and Lead Creative on multi-platform brand campaigns for NHL on SN.
Graphic Designer, Rogers Sports & Media / Sportsnet
Design still and motion graphics for daily news programming such as Sportsnet Central.
Graphic Designer, CBC Television
Design still and motion graphics for daily news programming such as The National.
Videographer & Digital Media Producer, Concordia University Communication Services
Direct and produce recruitment and department showcase videos.
Toronto Metropolitan University (formerly Ryerson University), Toronto ON
MFA Documentary Media
Concordia University, Montréal QC
MA Media Studies
Western University, London ON
BFA Visual Arts and AoC in English
Big hockey fan. Good illustrator. Spent a lot of time in school studying art, media and documentary. Used to make and exhibit video and performance art. Worked in the non-for-profit Artist Run Centre game for awhile. Ran a tie and bow tie company with my wife Mystica. Known to over-do it at karaoke even though I mostly cover hip hop songs. Comic and Star Trek nerd. Podcasting about horror/thriller movies and making horror audio narratives for jogging (aka jogcasts). Occasionally make youtube videos with Duplo or Lego with my kids Fox and Fable.