Extend the broadcast, bring OoH to life, create new space for fans to engage and sponsorship.
In 2022-23, I directed a team of designers and we prototyped a number of Mobile AR executions for Sportsnet. We created simple games, selfie activations, and ways to animate OoH executions. We brought in live data like player stats, broadcast schedules, and betting odds, all different ways to extend the broadcast to mobile either through sponsorship or by supplementing the editorial, while creating a unique and memorable experience for viewers to engage with.
We brought in live player stats, broadcast schedules, betting odds, while also creating a unique experience for viewers.