"United by Sport" was Sportsnet's motto and manifesto from 2017-2023 - a rallying cry for our company. SN obviously loves sport. They wouldn't be in the business if they didn't, but sport is so much bigger than just scores and stats. It's a space where all walks of life cross and come together.

​

This campaign allowed us to tell the stories of sport in a variety of inspiring ways; moments that brought fans and athletes together, communities that grew around the game, to championships and parades. Through this campaign we faced the realities of injustice and the isolation of COVID-19. 

​

The initial manifesto 60sec spot won Bronze - 2018 New York Festivals TV & Film Awards. Sound Design: Promotion/Open & IDs