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Unpredictable - The Stanley Cup Playoffs on Sportsnet Long Format Tease

Updated: Oct 18, 2021

This long format tease was intended for YouTube and social, but was used in broadcast and given to European television partners of the NHL.


Some athletes end their careers without reaching their ultimate goal. As told by the players themselves, the journey to the top is riddled with hardship and anguish but it's all worth it for those that win it in the end.


Crazy. Intense. Fierce. Electric. Undescribeable and Unpredictable.

The 2020 Stanley Cup Playoffs on Sportsnet campaign hinged on the wild and unexpected twists and turns that happen in hockey playoffs. Little did we know that 2020 would go far beyond that. Even after the initial restrictions of COVID19 relaxed, and sports were able to return, the NHL Playoffs took on a new shape with the introduction of a Qualifying Round, two bubble cities, and games with no audience.

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