Updated: Aug 3
5 spots about what they're playing for and the cast of characters it takes to get that Cup.
The 2016-17 broadcast campaigns for the Stanley Cup Playoffs focused on telling the story of the most difficult trophy in sports to win. The players that make it happen, the moments that changed the tide and the reason they play their hearts out.
"Wow! They're going to put my name on this thing. " -Brian Trottier
With no Canadian teams in the Playoffs for 2016, we launched a campaign that highlighted great action from the Snipers, Goalies and Grinders.