6 second Youtube bumpers that engage, entertain and take home some silver.
With only 2 Canadian teams in the tournament, the 2018 Stanley Cup Playoffs campaign focused on the fun and bandwagon appeal of the event. The bizarre rituals, city specific traditions, superstitions and the physical sacrifice players put themselves through were all highlighted to drive viewership and super-fan love.
Silver - 2019 Telly Awards. Campaign-Promotional Online Commercials - NHL on SN "All for the Cup" Youtube Bumpers