United by Sport

Rogers Creative for Sportsnet, 2017-

United by Sport is a brand image campaign launched in 2017 to give Sportsnet a new tag line and philosophy for looking at sports as a uniter across culture, community and time.

The intial image spot launched in the summer of 2017. "Beyond the Game" followed up a year later. We also consistently produce UBS spots that commerate major sports moments like championship victories, milestones or significant moments that go beyond the game.