United by Sport
Rogers Creative for Sportsnet, 2017-
United by Sport is a brand image campaign launched in 2017 that gave Sportsnet a new tag line and philosophy for looking at sports as a uniting force across culture, community and time.
The intial image spot launched in the summer of 2017. "Beyond the Game" followed up a year later. We also consistently produce UBS spots that commemorate major sports moments like championship victories, milestones or significant moments that go beyond the game. A great example of this is the "Jurassic Parks" spot which uses hype game action, user generated content, and the signature calls of Raptors play-by-play man Matt Devlin to show how Canada has come together and rallied behind the Toronto Raptors during the 2019 NBA Finals.
In 2020, the COVID19 pandemic abruptly ended all major sports season's, however a few months later they began to return. However, a series of injustices brought the Black Live Matter movement to the forefront of popular news and culture. A new UBS spot confronted this landscape as we hyped audiences for the return to play.
Bronze - 2018 New York Festivals TV & Film Awards. Sound Design: Promotion/Open & IDs - Sportsnet "United by Sport"