United by Sport
Rogers Creative for Sportsnet, 2017-
United by Sport is a brand image campaign launched in 2017 that gave Sportsnet a new tag line and philosophy for looking at sports as a uniting force across culture, community and time.
The intial image spot launched in the summer of 2017. "Beyond the Game" followed up a year later. We also consistently produce UBS spots that commemorate major sports moments like championship victories, milestones or significant moments that go beyond the game. A great example of this is the "Jurassic Parks" spot which uses hype game action, user generated content, and the signature calls of Raptors play-by-play man Matt Devlin to show how Canada has come together and rallied behind the Toronto Raptors during the 2019 NBA Finals.
Bronze - 2018 New York Festivals TV & Film Awards. Sound Design: Promotion/Open & IDs - Sportsnet "United by Sport"