NHLSCP 19-20 Long Format

Rogers Creative for Sportsnet, 2019

To promote the 2019 Stanley Cup Playoffs, I produced three longer format pieces to be distributed via Sportsnet social media channels. These branded content spots let the players describe the playoffs, tell us how close they've come to the Cup, and what they would do with it, while driving tune-in to the Stanley Cup Playoffs and Sportsnet attribution. Unfortunately, these pieces did not see the light of day until the following year when they were refreshed with new players and used as part of the 2020 Stanley Cup Playoffs tease layer online and in-broadcast during the NHL Trade Deadline show.