The Identity Report

Online Survey, 2006
Part of the Impostor series + Living Documents installation

The Identity Profile is an elaborate online market research report focused on my identity. Posing as a market research company called Demara Canada, I requested information from my friends, family, class mates, colleagues, acquaintances and ex lovers. Over 75 respondents answered over 50 questions pertaining to my physical, social, subjective and political identity. These answers were collected and formatted in the corporate fashion of bar graphs, pie charts, and extensive lists. Summarized into a 25 page document, the Identity Report became the foundation for a number of works including the AuditionImpostor video series and finally culminating in my exhibition Living Documents.


Coding and Collating: Reagan Zuzarte
Editor: Robert Lendrum