Extract the Champion

Rogers Creative for Sportsnet, 2019

Leveraging the 2014 song "Yin Yang" by Canadian band USS, the 2019 Stanley Cup Playoff campaign focused on action, energy and what it takes to be a champion. Our graphics team used the engraving on the Cup as accents on the bold font hits. We also produced regional spots to drive interest in local markets and the 30 second TV spot was refreshed each round of the Playoffs.