Don't Miss A Moment

Rogers Creative for Sportsnet, 2015-17

The broadcast campaign for Sportsnet's first foray into the Stanley Cup Playoffs focused on telling the story of the most difficult trophy in sports to win. The players that make it happen, the moments that changed the tide and the reason they play their hearts out.

With no Canadian teams in the Playoffs for 2016, we launched a campaign that highlighted great action from the Snipers, Goalies and Grinders.

In 2017, we used the players own word to describe the iconic and coveted Stanley Cup. Throughout each playoff, we created "Moments" spots which summarize the best of each round in an epic 30sec spot.