Rogers Creative for Sportsnet, 2017-18
To promote the CHL on Sportsnet, we focus on the star players, some are already property of NHL teams, and we look at the major names that came out of the CHL. In 2018, Sportsnet launched the Saturday Showcase which gives coverage to major games.
In 2017, we concluded the WhattoWin campaign with a brand spot that showed off the elite skill of these top prospects. Fun, funny and full of swag, this spot equipped the players with Go Pros and let them really play.